Building Successful PPC Strategy For UK Businesses.
Hello and welcome. Adwords & PPC Management is evolving every hour of every day. New initiatives, new opportunities are launching in the marketplace. If you and your business do not lead from the front you will never take full advantage of the range of possibilities open to you to drive your online revenue and sales leads.
Through my PPC Blog I share my thoughts with UK and worldwide business owners enabling and inspiring commercial opportunities through my own experience. It’s all well and good spending your business’ hard-earned revenue on a new attractive website. The hard part? Making that website work for you by being found by your potential clients, customers or suppliers.
Welcome to the no-nonsense approach to building a truly cost-effective PPC strategy. Rhodes Consultancy take traditional “offline” marketing fundamentals and translate them into an ROI-focused online marketing strategy. The focus is on the all important ‘click’, the one intervening element between you and your potential customer. The ‘Add to Basket’ button, the advertisement running on Google, The ‘Contact Us‘ button. Once you build your site visitor levels, how do you inspire them to engage with you and your business?
I’ve spent the last 14 years establishing my career as an online marketing consultant researching, instigating and managing the strategy behind highly successful ROI focused online revenue and lead generation.
From pre-Google days, through the dot-com boom and bust, I have built a tremendous level of experience and contacts through my direct involvement with the UK and worldwide Online Marketing Industry. I’ve managed successful multi-million pound online campaigns as European Marketing Director for one of the world’s leading online brands. I’ve also built a successful online retail company from scratch turning over in excess of £2million online revenue. Throughout the past 14 years I’ve dedicated my time to my own consultancy strategically launching and managing campaigns for UK startups through to world-renowned brands.
In the meantime, happy reading!
