PPC Solutions For Your Agency

There are many reasons businesses turn to agencies to manage their PPC accounts;

• lack of in-house skills
• too time-consuming
• lack of tools and in-house technology
• more economical to outsource than hire in-house
• hard to stay abreast of PPC best practices
• too complicated to measure and track
• good industry contacts of agencies

The pure fact that every penny you spend on behalf of your agency’s client is measurable and accountable will ensure you are kept on your toes and focused on producing the very best returns.

To deliver your client’s the very best PPC solutions your agency needs to;

• hire PPC account managers with a high degree of campaign management experience
• devise PPC strategies which adhere to the requirements of your clients, but also ensure the best possible return on their marketing spend
• continuously train staff to ensure they’re fully versed in all elements of Paid Search developments
• set and exceed client expectations
• ensure the necessary financial returns for your agency to build a sustainable revenue source through Paid Search

This is the typical scenario for a Search Marketing agency, but how can you integrate Paid Search into your existing client offering if your agency focuses on multi-channel marketing, website design, or offline marketing? You’ve built fantastic long-term relationships with your clients, how can you develop your Paid Search proposition to increase your agency revenues and at the same time meet your client needs?
I work alongside agencies working within a wide range of markets to help them create, manage and optimise their Paid Search accounts, business development and internal resource.

Whether you are looking to integrate PPC for your boutique agency, or looking to consolidate your Search Marketing Agency offering, I can help you develop the necessary internal structure to expand your PPC business through;