As you’re already aware, the PPC agency market is exceptionally competitive with campaigns being delivered by global multi-channel agencies through to boutique design and search marketing businesses.
In order to win new business within the PPC market you have to provide your client’s, both prospects and existing, with an exceptionally compelling business proposition to a) win their interest and b) win their business.
Particular for multi-channel agencies the PPC proposition is a simple add-on to help further enhance your client relationships. All well and good, but the fact PPC is 100% measurable and accountable, you must take the necessary measures to deliver your client the necessary results to develop a new long-term proposition.
In order to ensure your PPC offering is credible and offers your clients scope to provide a complete campaign management delivery, it’s immensely important to structure your agency accordingly.
This will require;
- recruiting at the right level of experience
- streamlining aspects of campaign management which are time consuming
- knowing when campaign automation can save you time and save your client’s budget
- measuring the success of your offering, both for your clients and for your own ROI
I work alongside agencies to help them balance the ensuring top class performance and relieving pressures on the business through expansion.
