In order to manage and optimise Paid Search campaigns businesses require a specialised knowledge and experience in order to truly capitalise on the opportunity at hand. Recent figures show that 62% of businesses outsource the management of their PPC campaigns, for the most part to agencies.
Whether your agency specialise within a particular industry, design, or advertising, you know the opportunity which exists to offer Paid Search as a client solution, you simply do not have the time or resource to commit to develop the new side of your business. Paid Search specialists are a rare commodity and as such, command a fair wage and many agencies are wary of outsourcing to another agency who may be seen as a competitive threat.
I work exclusively with agencies therefore eliminating the fear of taking business away from your agency. I work under strict NDA ensuring complete confidentiality and my primary focus is developing a PPC strategy for your agency which creates;
a) a new revenue stream for your business
b) exceptional results for your clients
I’ve had the privilege of working alongside some of the world’s leading design, marketing and B2B agencies to build their PPC offering. Specifically, my role as a consultant to agencies has included;
- developing a cohesive strategy for building their PPC offering and portfolio
- training staff to build their confidence and awareness of the PPC market – looking at the opportunity from the CLIENTS perspective
- assisting in a recruitment drive to ensure agencies are hiring the highest calibre staff
- working alongside Business Development teams both to enhance and deliver their client’s PPC pitch
- providing an outsourced solution for the management and strategic build of key client PPC campaigns
