A well structured SEO strategy parks your website at the front gates of your potential customer. It’s free to use and when managed, will give you as much convenience and ability to target your customers as you could possibly need.

I can’t emphasise enough just how important it is that you understand your customer, their wants, needs and desires. Put simply, your online marketing initiatives will fail without this absolutely imperative piece of information…. “what does your customer want?“ We’ve all worked, at one point or another, for a business whereby we aren’t necessarily the …

A very interesting and potential eye-opening survey was distributed this month by eConsultancy in conjunction with Affiliate Window – the UK Affiliate Marketing Census 2009. Sensibly, the report is broken down into 2 differing perspectives – those of the Full Time and the Part Time Affiliate. Needs must, and it’s clearly evident that the affiliate …

…make the web work for you Online Lead Generation should invariably be your business’ most sensible strategy for obtaining new clients. The situation whereby you know your product and you know your potential buyer/client…  separated by a few clicks of the mouse should sound appetising enough for any Marketing or Business Development Manager. So why …

The internet is experiencing it’s first economic downturn. No pureplay dot com company has had to deal with the effects of the weakened pound, the tightening of the nations money belts or an economy in recession. So, how as a marketing professional do you engage your consumers to ensure forecasts are hit and your own …