Comments on: 10 Common Mistakes in Online Lead Generation

By: Duncan Macdonald

Duncan Macdonald — Wed, 06 Jul 2011 08:59:08 +0000

Spot on – would add one further common mistake – Not speaking the language that your audience expects or understands. If you are communicating with individuals then don’t write like a corporation, write with personality.

By: Stefan

Stefan — Mon, 19 Jul 2010 12:07:00 +0000

Cool – good advice I reckon. We have decided to offer a couple of reports alongside our signup form where no signup is required. Will use this to credentialise our offering and then get people to sign up for future updates / reports if they like the ones we’ve provided. Will see how it goes!

By: Ian Rhodes

Ian Rhodes — Fri, 16 Jul 2010 18:14:10 +0000

Hi Stefan - great question.

The best route to alleviate 'suspicion' within an offer is to ensure it;

a) relates to the intentions of your site user - i.e. your content delivers a response to the search term query used by the user
b) the offer provides a worthwhile piece of information or material which delivers either a solution, or direction towards a solution, in relation to the search query
c) the offer isn't deemed 'too good to be true' - often times outlandish statements or guarantees automatically disuade an end user from engaging with a website

Content is certainly the biggest influencer 'on site' alongside a clean professional presentation. Content which 'persuades' rather than 'entices' should be the link between the user and your offering

By: Stefan

Stefan — Fri, 16 Jul 2010 15:34:19 +0000

Really sound advice I reckon, but a question for you: People seem to be quite suspicious of signup offers, probably because they're so bombarded with them. How do you approach things to overcome this obstacle? I mean, everyone has the disclaimer these days saying “we won't spam you if you give us your address”, but are there any tips you can share to overcome these objections? Or is it just a matter of creating good, alluring content which will entice them to come?

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10 Common Mistakes in Online Lead Generation | Professional Service Journal — Thu, 10 Jun 2010 15:26:14 +0000

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By: Sally Danbury

Sally Danbury — Wed, 19 May 2010 16:21:00 +0000

Great post with motivational pointers. Thank you. It’s difficult to be objective about the way we present our offering to our audience as it’s what we do, so doesn’t everyone ‘get it?’ It’s an easy pitfall as experience brings jargon and technical terminology with it, that to most would mean nothing, and quickly put off a potential customer from using your services. I totally agree that we should simplify our proposition and look to engage our audience more than ever before – to be seen and heard and thought of as an authority. Matching our target audience’s online behaviour and reaching out to them in a form and style they’ll be receptive to is paramount.

By: Rick Falls

Rick Falls — Thu, 08 Apr 2010 16:29:15 +0000

Outstanding factual and realistic information.

Locality is the key to MOST businesses success plan online.

PPC and various other alleged concepts are misplaced and
incredibly costly and ineffective to the majority of small businesses.

With such amazing free flowing opportunities to tell their stories, it seems
nuts to have to convince anyone of the immense value that these tools offer.

Thankfully we’re all out here helping them get it right !

By: Lloyd

Lloyd — Wed, 03 Mar 2010 08:50:18 +0000

Excellent post.
We run a number of sites and simple changes like the ones you've pointed out above really work. There is a huge difference between a "click here" and an engaging landing page with a simple form.
We've also competitively benchmarked mechanisms like Google Adwords v. online PR – and, used correctly (as always!!) online PR is much more cost-effective. But, exactly as you say, it's not trivial. Writing a good quality release with good quality landing page takes effort/brain power. Distributing it online is easier ref. services like NeonDrum and RealWire. [Declaration - I'm from NeonDrum]

By: Matt Shaw

Matt Shaw — Thu, 07 Jan 2010 20:18:00 +0000

Finally, some sense from a marketing blogger.

I’m starting to grow tired of the things I hear from some of the power bloggers about giving away all of your content without gathering data, and trusting the market to provide a return eventually. That’s the equivalent of saying to your sales department, “Hey, I’m going to generate a bunch of untargeted traffic to the site, and I’ll have no idea who is engaging with our company or how to qualify them before I throw them over the wall to sales. Good luck!”

This makes a whole lot of sense to me. Thanks for sharing it!

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Wed, 06 Jan 2010 22:18:42 +0000

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