We’ve seen some fascinating stats coming out over the past couple of days regarding Google usage and related search studies. Retail and B2B businesses need to continue their drive to segment and analyse datasets representing “Desktop” and “Mobile”/”Tablet” search queries and the overall effectiveness of their SEO and PPC campaigns. The UK is still seeing …
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This week Google announced the imminent launch of ‘Bid Per Call’ Paid Search advertising for the UK market. ‘Bid Per Call’ will allow advertisers to display their own telephone number, or in the next few weeks a ‘masked redirect number’ within their Paid Search advertising. This will be of particular interest to B2B advertisers or …
Read more »Launched in August 2011, Google Analytics Multi-Channel funnels now allow you to track buyer conversion maps to help fully understand the impact PPC may have upon your overall marketing campaign. Multi-Channel conversion mapping shows how all channels (email, affiliate, PPC, SEO and social media) work together to help generate new leads or sales through your …
Read more »This month saw the release of a fascinating report into the impact Paid Search traffic has upon overall site traffic volume. Specifically, the report answers the question “If search ads were paused, would clicks on organic results increase and make up for the loss in paid traffic?” It’s a very common question raised by both …
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Today saw the launch of a brand new segment report within the Adwords interface – The Top vs Side Google’s Chief Economist, Hal Varian, wrote a post about understanding the average position metric. Hal explained, there is a big difference between when your ad appears in position #1 above the search results and when your ad …
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Yesterday saw the launch of a new measurement tool within the Google Display Network, Relative CTR. Google define the new tool as “a measure of how your ads are performing on the Display Network compared to other advertisers’ ads that are appearing on the same websites“. Put simply, we now have a gauge to verify …
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Google Analytics offers a treasure chest of data to the online retailer. Delve within the multitude of reports, bar graphs and analysis available to you and you’ll find critical ‘quick view’ information which may raise a few eyebrows. Linking your Google Adwords account with Google Analytics (click here to find out how) is an absolute …
Read more »Yesterday (May 17 2011) Google Adwords announced the launch of another variant to the headline of your Adwords Campaign. Following on from the recent Ad Copy amendments where Adwords were selectively showing Description Line 1 of your Ad Copy as part of the headline; Yesterday’s announcement, which effects all global campaigns, now shows Adwords choosing high …
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Online Marketers, myself included, will often suffer a fixation on the keyword quality score (def: Google Quality Score) and it’s impact upon a Google Adwords Campaign ROI. The fact of the matter is that an increase, or conversely a decrease, in Quality Score can have a huge effect upon the overall financial success of your …
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Travelling back from a meeting this morning, passing Manchester Airport, I had the usual “how the hell do those things stay in the air” thoughts which I’m sure we’ve all dwelled upon for at least one moment. My thoughts quickly turned back to the weird and wonderful ways of Google Adwords and then I reflected… …
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