It’s 2010 – recessionary pressures are taking a bite out of marketing budgets across the world. Now is the time to look at integrating a truly cost-effective online marketing strategy to your overall marketing mix. We explore the 5 essential steps to begin planning your campaign today.
Make Your Marketing Click!
Placing your online business within a click of your target audience is becoming more difficult without a defined plan of action.
Around 60% of corporations have slashed overall marketing budgets, placing a bigger emphasis on cost-effective ROI-focused marketing initiatives. In comparison, just 13% of small companies have reported, or expected cuts. With smaller budgets to work with – large organisations need to make every penny count.
What does this mean for you and your business?
Basically, large or small, now’s the time to focus and benefit from online marketing! But, day-by-day this strategy is becoming increasingly competitive – where typically paid search provided a cost-effective revenue stream, you may now be looking at cost-per-clicks ramping up as much as 150+%. This is due to savvier market leaders getting smart to opportunities available through digital marketing.
So, what can you do about it?
The next five articles cover 5 key areas to ensure your business survives and strives in the ultra competitive marketplace you’ll find yourself competing in during 2010;
Point no. 6. – Know your competitors
Point no. 6. – Know your competitors
Your point regarding “know your objectives” is especially relevant. Most new online marketers are blinded by the promise of huge profits for little or no work. While online marketing can certainly become profitable, most often it’s not having clear objectives related to market and customers that leads to poor results, disappointment and ultimately quitting. Kudos!