Adwords Introduce ‘Bid Per Call’ For UK Paid Search Advertisers

This week Google announced the imminent launch of ‘Bid Per Call’ Paid Search advertising for the UK market.
‘Bid Per Call’ will allow advertisers to display their own telephone number, or in the next few weeks a ‘masked redirect number’ within their Paid Search advertising. This will be of particular interest to B2B advertisers or high-end retailers looking to drive inbound calls as part of their overall sales strategy.

Using Google’s Call Forwarding service Google provides and displays a unique phone number in your ads, on both mobile and desktop devices. If a potential customer calls the Google forwarding phone number from your ad, AdWords will route the call to your chosen business phone number. You’ll then be able to see the number of calls you received, including call duration and the inbound area code, in your call reports. Further call analysis will include;

• Summaries of completed calls, phone-through rate (PTR), and phone call cost on the Ad Group and Campaign tabs.
• Details for each call, including call time, duration, caller area code, and the ad group that drove the call on the Dimensions tab.