Last month saw the rollout of a brand new “assistant” for the Google Adwords advertiser. ‘Bid Simulator‘ gives you an idea of the possible impact on your ad campaigns through variations in your keyword CPC (Cost Per Click).
Today saw the launch of a new video, hosted by Google economist Hal Varian, to assist and explain to the advertiser how the new Bid Simulator works. The video is linked to below, enjoy! and don’t forget, any questions, just give me a shout.