We’ve seen some fascinating stats coming out over the past couple of days regarding Google usage and related search studies. Retail and B2B businesses need to continue their drive to segment and analyse datasets representing “Desktop” and “Mobile”/”Tablet” search queries and the overall effectiveness of their SEO and PPC campaigns.
The UK is still seeing a relatively lethargic response from companies delivering Mobile/Tablet users with appropriate optimised content. The first article link below should be of particular interest to any business not yet optimising their landing pages for mobile;
1 in 5 online retail searches in December were on mobiles http://www.theretailbulletin.com/news/1_in_5_online_retail_searches_in_december_were_on_mobiles_23-01-12/
Whilst the stats represent the US market, the categorisation and depth of spend per industry is fascinating – Finance & Insurance delivering 10.5% of revenues through Paid Search to Google;
What Industries Contributed the Most to Google’s Earnings in 2011?
http://www.wordstream.com/articles/google-earnings
Finally, the study below notes that tablets accounted for a small but fast growing segment of retail website visitors. It went from 1 percent in January 2011 to 4 percent in December 2011;
Tablet Visitors Spent 54% More Than Smartphone Visitors in 2011
http://searchenginewatch.com/article/2140454/Tablet-Visitors-Spent-54-More-Than-Smartphone-Visitors-in-2011
Any questions, as always, just give me a shout.
