If your Adwords Campaign is suffering from a minimal level of Page Impressions and you feel your Maximum Cost Per Click (CPC) setting are more than advantageous, your campaign may well be experiencing what is commonly diagnosed as ‘The Google Slap’.
This may occur when your site has been manually reviewed by a member of Google Adwords staff, or you have repeated broken Google advertising rules without even knowing so. One thing is for sure, if your business is reliant on Adwords for producing lead enquiries and sales, you need to find and isolate the cause, and remedy the problem FAST.
There is so much information floating around the blogospheres and Google’s own forums detailing business’ own experiences in dealing with ‘The Google Slap’ – some of it, none of it, or may all of it relates to your campaign.
Through my work with clients I offer a specific audit to help you diagnose the Adwords Campaign problem and look at potential remedies in order to get your campaign running at full speed once more.
Simple mistakes within your account such as;
- incorrect landing pages
- too many external affiliate links
- misinformation within your ads
- incorrect Display URLs
- billing issues
as well as repeated use of trademark terms, or sometimes it may require conversations with the powers that be at Adwords HQ. If a solution cannot be sought, it’s always best to know in order to make alternative plans for the business.
Whatever the circumstance, my Guideline Audit will help you understand where issues are being raised and the necessary steps in order to eradicate future ‘Google Slaps’.
Please contact me using the form below to discuss just how I can assist your business open the gates once more to new traffic through Google Adwords
