
I work alongside both UK & International businesses to diagnose and remedy common symptoms of underperforming Google Adword campaigns. With 16 years of online marketing experience, of which 11 years have been spent as an Adwords specialist, I’ve worked with businesses to produce the PPC antibodies that deliver highly successful PPC campaigns which build healthy revenues for my clients!
My experience as a PPC Consultant, Business Owner and Agency Director has helped me understand the mechanisms and performance optimisation for 100s of Adwords Campaigns. My consultancy is a different type of PPC consultancy, built specifically for clients who have already experienced the frustrations of underperforming budget-zapping campaigns.

There’s no ‘textbook‘ diagnosis as to why your PPC campaigns may be faultering. Every industry sees different parameters, every keyword sees different visitor responsiveness. My role, is to analyse, diagnose and prescribe the right medicine to get your PPC campaigns moving in the right direction.
Of course, I’m there for clients throughout… and it’s your business’ needs that are at the heart of your campaign success. Whether you’re puzzled by the lack of response your campaigns receive, feel frustrated by the burdening monthly costs, or require an expert diagnosis and management of your campaigns moving forward, then lets chat.
- create new opportunities to increase your Quality Score
- look to reduce your current Cost Per Click for your most cherished keywords or phrases
- put in place the necessary strategy to help develop your keyword research
- develop an Adwords Campaign structure that will reduce your costs and increase your traffic
- increase the relevance of your current Adwords campaign
- increase conversion rates
- ensure your Google Ads adhere to the current Adwords advertising guidelines
- and develop the most effective mechanism to manage your PPC budget
If your business is looking to launch, kickstart or rebuild a ROI-driven Adwords campaign than why not arrange a free telephone consultation either by emailing or calling me on +44(0)161 408 1650


