Adwords Training

Google Adwords Training & Workshops Tailored To Your Business

Is It Time To Sharpen Your PPC Skills?

Adwords TrainingWith over 10 years of experience managing PPC campaigns for 100s of UK & International businesses my Inhouse Adwords Training can help your business create and manage Adwords campaigns that deliver the response your business needs and deserves.

I hired Ian to come onsite and deliver Google Adwords training to my team to help us improve our Adwords knowledge and lower our CPC. Ian was fantastic to work with, very punctual, personable and knowledgeable. From the start of our engagement Ian took the time to understand our objectives, research our business and our current Google Adwords Account. I highly recommend Ian and I very much look forward to working with him again.

- Zoe Cook – Creative Sharepoint

If you’re looking at initiating a new Adwords-focused strategy or require training for current members of staff to administer your Adwords marketing requirements then lets have a chat!

My range of tailored Adwords Training sessions include;

Adwords Training for Agencies

Looking to expand your agency PPC offering? I will work with your team across all skillsets to ensure a greater understanding of Adwords and greater confidence in selling your PPC offering to new and existing clients. We’ll cover all aspects of the day-to-day management of your client accounts alongside;

  • Adwords Account Management
  • Client Reporting & Analysis
  • How to Sell PPC
  • Client Account Optimisation

Agencies – Click Here

Adwords Training for B2B Business

Developing a highly cost effective Adwords campaign for your B2B business can be highly complex matter. Ensuring your campaign reaches your target business market without over-reach into the consumer market requires the adoption of a detailed strategy and day-to-day Account Management including;

  • B2B Keyword Research.
  • Ad Grouping & Campaign Structure.
  • Lead Tracking and Qualification.
  • Bid Management & Analysis.

B2B – Click Here

Adwords Training for Online Retail

Maximise your Retail Adwords campaigns to ensure high impact & greater conversions through my 1-Day Training Session working through;

  • Individual Product Promotions
  • Campaign Structure
  • Optimised Phrase and Exact Match Bidding
  • Making Full Use of Negative Keywords

Retailers – Click Here

Advanced Adwords Training

Looking to take your own, or your team’s Google Adwords knowledge to the next level? The 1-Day In-House Advanced Adwords Session covers;

  • Display/Content v Search Network Campaign Management
  • Remarketing
  • Landing Page Optimisation & A/B Testing
  • Account Management Best Practice

Advanced – Click Here

I work with businesses across the UK, Europe and United States to help create a strategy and Adwords management program to maintain highly effective PPC campaigns in-house.

Some of the most common questions raised prior to my Adwords Training courses are;

  • ‘Why do we see a massive amount of impressions but no clicks?’
  • ‘I’m a small retailer – does Adwords make sense for my business?’
  • ‘Our Quality Score is poor and each click costs us a fortune’
  • ‘People are clicking our advertising but nobody is purchasing’
  • ‘How can we track how successful our campaigns are?‘
  • ‘Why do our competitor ads always show above our own?’
  • ‘This simply isn’t proving cost-effective, how can we improve our results?’
  • ‘No matter what we do, our Google advertising just isn’t showing!’

Together we can look at exactly how your Adwords PPC campaigns have fared and pinpoint areas of improvement. Specifically, my training will drive a far greater cost-focused approach to help you achieve your business needs.  By isolating areas of weakness within your campaigns and building upon new opportunities you can quickly turn around your paid search campaigns.

It requires a certain level of experience to be able to master an Adwords campaign. Not only do you need to understand what your customers are looking for, you also need to provide Google with what THEY are looking for.

During Your Adwords Training Workshop We Will Work Together to;

  • Evaluate Quality of your landing pages
  • Look through your Bid management structure to ensure you are not over or underbidding to reach your necessary goals
  • Review Ad Copy to ensure your ads are categorised and relevant to the particular keywords you’re bidding upon
  • Understand the Adwords Interface and take advantage of the array of information available to you
  • Look at cost-effective Management Tools which will save you time and money
  • Implement tracking code to make sure all of your ad spend is accountable
  • Competitor Analysis to pinpoint the strengths and weaknesses of your competitors ad spend
  • Budget Recommendations to allow for a truly maximised offering

Call me today on +44(0)161 408 1650 or pop your details through using the form below to see how I can work with your business to generate the most compelling and optimised Paid Search campaigns for you and your business.

Find Out More About My Adwords Training Sessions





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