Adwords isn’t always plain-sailing. Not only do poor-performing campaigns frustrate, they also syphon your budget with little or no reward. Having worked in the PPC industry for over 11 years I’ve worked with over 200 clients exploring ways to help build and resuscitate ailing Adwords campaigns. Hearing Marketing Directors or Managers say;
“Adwords isn’t working for us”;
“The Cost Per Click are way way to high”;
“We’re seeing decent traffic, but no conversions”
If Adwords is leaving you highly frustrated is the only solution to outsource management? On many occasions, clients aren’t necessarily looking to outsource the management of their Adwords campaigns long-term. They’re simply looking for assistance and direction to help develop lethargic PPC campaigns to get them back on course.
PPC Doctor is a new offering whereby I work alongside my client to help diagnose poor performing campaigns and deliver the necessary antidote to revive;
- high levels of CPC
- low Quality Score
- poor conversions
- complex accounts to aid reporting
- low CTR on key terms
