Welcome to a new section of Make Your Marketing Click - specifically catering for the small business owner or decision maker.
The aim of “Small Business Tips” is to provide free access to a variety of online optimisation techniques I’ve learned and implemented throughout my 14 years within the Online Marketing Industry.
Make Your Marketing Click is all about building a no-nonsense, long term, logical approach to developing your online channel as your primary source for new business leads, sales and revenue generation.
This week, I want to look at the importance of developing your sales/leads channels focusing on your location, rather than ‘open targeting’.
How Important Is Location To Your Business Needs?
Why cast your net wide when your next client could be sat right on your doorstep?
The internet has changed the mindset of any researcher looking to find information on an array of business needs. One of the most crucial areas, and one of the most overlooked, is focusing your website on your locale rather than attemping to build ‘one for all’.
Whilst the World Wide Web has opened up tremendous avenues of growth for business, there’s still the rational need to deal ‘locally’. None more so than in the situation whereby your website’s main intention is to draw interest and a follow-up meeting.
If you’re an accountancy firm based in Cornwall is business easier to close when based locally or from an enquiry through a business based in Yorkshire?
Take another look at your website, is there a mention of where your business is based on your homepage? Is this an oversight or simply due to the fact you needn’t focus on developing customers locally? If you answered ‘oversight’, there are a variety of methods available to help ‘position’ your website to ensure search and social media optimisation within your vacinity.
Tomorrow’s update will look at a few simple steps to develop the correct content within your site to ensure your local potential clients are catered for.
