50 Great Reasons To Launch Your B2B Business Blog Today!

Still pondering the idea of launching a blog for your B2B business? I hope the points listed below will give you the incentive to plan your business blog today;

• Blogging is a quick and easy way to build relevant site content
• Blogging correctly can provide your business with a tremendous platform for SEO
• Blogs use CMS systems that are simple and easy-to-use. If you can use Microsoft Word, you can use typical blogging software
• Running your business blog makes you keep up-to-date with your own industry. If you don’t have relevant information to pass on, you don’t blog
• For the most part, blogging software is free
• You can stagger the launch of each of your blog articles. If you feel inspired to write more than one blog at a time, automate their launch date
• Blog correctly and you gain instant authority within your industry
• Blogging inspires customers or potential clients to respond through the addition of “comments”
• Blogging gives you a simple mechanism for maintaining up to date RSS feeds
• Once live, your blog requires little technical maintenance
• As blogs are text-rich the costs of hosting are relatively low
• Blogging for the SME allows middle management or new employees to feel they are ‘part of the business‘ when asked to submit to the company blog
• A blog can easily replace your old dust covered website with a fresh simple to navigate interface
• Most blogs use WYSIWYG (What You See Is What You Get) editors allowing you to link, highlight or amend alter articles simply.
• Your blog can be updated from the home, or the office… day, night or weekend… just be careful if you log in after a visit to your local
• Blogging can lead to addition PR opportunities for your business
• It’s the first proper step on the Social Media ladder and allows you to consolidate your business thoughts and processes
• Blogging can significantly increase your email subscription database giving you additional opportunities to promote your business products or services
• Your company blog is owned by your business, not by an individual and can be used to highlight your business expertise
• Blog software is flexible and allows you to amend your blog as new initiatives and features are launched
• Blogging can be highly rewarding – just watch the Retweets the next time you post a relevant Tweet!
• Blogging provides your business with a “human factor” which is often missing with most B2B or corporate websites.
• Your company blog can build your business following
• Niche is good! No matter what industry you’re involved with, if you’re passionate for your industry you perception as an industry leader can be established quickly
• You can comment on industry news in minutes… no need to wait for a webmaster to upload a page
• Blogging is instantaneous - the flow of information to your customers is quicker than ever
• Blogs can be backed up hourly at the click of a button to ensure any mistakes can be quickly rectified
• There has never been an easier way to reach out to your potential and existing clients with thoughtful and maybe provocative information to engage response
• Blogging software allows easy tracking and user analytics and can often be integrated with Google Analytics or other free tracking software
• Running Google Adsense on your blog can offer a new controllable route to secondary revenue
• There’s even a Spellchecker built in for those of us that type quicker than we think!
• Tailoring your blog to your own company identity is a relatively simple design process reducing your web development costs further
• Blogging is for all… accountants, lawyers, tradesmen, IT specialists, retailers, consultants… big business, small business, self employed, or PLCs!
• It can be great fun checking the pages your competitors read on your own blog… you will sense the envy in their eyes!
• Information is already at hand – great sites such as CopyBlogger offer valuable information regarding optimising your blog content
• SEO structures are relatively easy to implement and maintain keeping your marketing costs down
• With great Google search presence you will build a far greater understanding of the ‘longtail‘ search structure to your site which can translate to your Paid Search campaigns… greatly increasing your search productivity
• Blog software is usually compatible with most browsers (Firefox, IE, Safari, Chrome) minimising any potential cross-platform issues
• Your Business Blog ownership can quickly enhance the value of your business to prospective purchases or partners
• You don’t necessarily need a great IT skillset to launch and maintain your blog inhouse. It’s as much a marketing tool as it is a IT platform
• Blogs are secure. If you use a popular platform such as WordPress (which MYMC is hosted on) security updates are readily available and easy to administer
• Blogs can be easily integrated into your current corporate website
• Blogging offers a great platform for offering your clients/prospecting customers addition information regarding your business offering through downloadable eBooks or in exchange for email addresses
• You can simply and easily poll your site visitors to engage their readership and understand more about their needs
• Your blog offers your business the perfect platform for offering commentary on social issues effecting your business (eg. Climate change, recessionary pressures, social policies, global enterprise)
• Blogs offer spam-control such as Akismet which can considerable reduce the time taken cleaning comments and blog responses
• Platforms such as Blogger.com, WordPress and Typepad offer their users access to 100s of different ‘plugins‘ which allow you to customise your blog to the exact specification required by your business
• Blogging is a subtle art of selling… and this is a factor which should always be taken into account. Blog correctly and your sales leads will increase and your business stature within your industry will grow. Simple
• Relevant content drives relevant traffic. Corporate blogging offers the easiest mechanism for building your site and organising site content to swiftly increase your business’ presence of the major search engines
• It gives you the opportunity to build lists such as this where you could easily go on to name 100s of reasons to blog… but you have to remember that overkill may bore the end user, so you have to know where to stop… and that’s here. Thank you for reading!