No matter what approach to SEO your business takes, one thing is for certain, Google is the decision maker when it comes to your business’ ranking against your key terms or phrases. The information Google uses to decide upon your ranking? … your content. Therefore, a successful SEO campaign will deliver your content to the top of the SERPs (Search Engine Results Pages) when matched against a prospect’s search criteria.
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Over the past few weeks a theme has been running through a range of inbound marketing enquiries…. more money is being thrown into Adwords accounts across the country, but less time is being spent managing that spend. Primarily the conversations relate to the business owner taking his/her initiative and managing the business Adwords campaign in …
Read more »Last month saw the rollout of a brand new “assistant” for the Google Adwords advertiser. ‘Bid Simulator‘ gives you an idea of the possible impact on your ad campaigns through variations in your keyword CPC (Cost Per Click). Today saw the launch of a new video, hosted by Google economist Hal Varian, to assist and …
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