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If there was one piece of advice I would give any business looking to employ PPC for recruiting new business… ‘think before you spend‘. Too often I inherit Adwords accounts whereby the figures are quite startling, the bare information is available and money has been thrown into the google pot with little or not thought …

Pick up any Sales Techniques or Sales Training guide written in the 50′s, 60′s or now, and the traditional mindset of Sales Negotiation still rings true. The direct communication between the buyer and seller represented by a sexy instantly memorable acronym jotted down on a post-it note by the side of your telephone. Take AIDA …

No matter what approach to SEO your business takes, one thing is for certain, Google is the decision maker when it comes to your business’ ranking against your key terms or phrases. The information Google uses to decide upon your ranking? … your content. Therefore, a successful SEO campaign will deliver your content to the top of the SERPs (Search Engine Results Pages) when matched against a prospect’s search criteria.

Over the past few weeks a theme has been running through a range of inbound marketing enquiries…. more money is being thrown into Adwords accounts across the country, but less time is being spent managing that spend. Primarily the conversations relate to the business owner taking his/her initiative and managing the business Adwords campaign in …

Last month saw the rollout of a brand new “assistant” for the Google Adwords advertiser. ‘Bid Simulator‘ gives you an idea of the possible impact on your ad campaigns through variations in your keyword CPC (Cost Per Click). Today saw the launch of a new video, hosted by Google economist Hal Varian, to assist and …