If there was one piece of advice I would give any business looking to employ PPC for recruiting new business… ‘think before you spend‘. Too often I inherit Adwords accounts whereby the figures are quite startling, the bare information is available and money has been thrown into the google pot with little or not thought …
Read more »No matter what approach to SEO your business takes, one thing is for certain, Google is the decision maker when it comes to your business’ ranking against your key terms or phrases. The information Google uses to decide upon your ranking? … your content. Therefore, a successful SEO campaign will deliver your content to the top of the SERPs (Search Engine Results Pages) when matched against a prospect’s search criteria.
Read more »2010 will be a make or break year for many an online business, or web-based project. Ultimately, your online campaigns will succeed or fail. A successful campaign will deliver x% revenue increase over 2009… y% in lead generation… z% increase in your ROI….
Every other aspect? Well, if there’s no increase in the 3 key factors listed above, it’s hard to place a Gold Star next to your efforts.
You can be sure that the same grading is used by every one of your competitors. Placing a report on your MD’s desk highlighting an increase in traffic… increase in impressions? It’s unlike to cut the corporate mustard… especially when it’s aside your FD’s financial P&L.
Read more »As a B2B marketeer have you spent time researching and reporting on the latest online marketing developments only to find there’s little application to your own business? If so, you’re not alone. What I can only deem to be “traditional” online marketing methods (SEO, Paid Search, Affiliate, Email) have a different ‘sales funnel‘ depending upon …
Read more »When my dog wakes me up every morning, he knows the value of the lead. It’s the device that gives him the end result… a walk in Richmond Park. Does your business understand the true value of a lead? A “hot prospect“, a potential customer who is actively interested in finding out more about your …
Read more »…make the web work for you Online Lead Generation should invariably be your business’ most sensible strategy for obtaining new clients. The situation whereby you know your product and you know your potential buyer/client… separated by a few clicks of the mouse should sound appetising enough for any Marketing or Business Development Manager. So why …
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