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When was the last time a Googlebot came through to your website, clicked a link and purchased a product from you? Or maybe clicked the ‘contact’ button on your website and called a member of your sales team? Never. I’m commonly referred to as a ‘Search Engine Optimisation Consultant‘ or ‘SEO Consultant‘, as I work …

In 2010 I’ll be introducing a brand new section to Make Your Marketing Click – a streamline strategic online marketing process termed Click Optimisation. Having worked within Online Marketing for the past 14 years I’ve witnessed the process by which a website, whether B2B or B2C, attracts and commands the interest of their visitors change …