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In the offline world your selling time is restricted by one key factor – Time. Time, and probably to a lesser extent, energy and enthusiasm, stand inbetween you and your potential ‘hot prospects’ or future clients. This applies whether your business is within a B2B or Retail environment. On the shopfloor, the sales assistant can …

When was the last time you took a look at your own website from the perspective of the first-time visitor? Does your website clearly and concisely tell the visitor who you are and what you do? Look at your homepage (which is where most of your traffic will visit) and within 10 seconds can you figure out what your site is about? Have you overlooked one of the most important aspects of your site, the introduction?

I can’t emphasise enough just how important it is that you understand your customer, their wants, needs and desires. Put simply, your online marketing initiatives will fail without this absolutely imperative piece of information…. “what does your customer want?“ We’ve all worked, at one point or another, for a business whereby we aren’t necessarily the …