In the offline world your selling time is restricted by one key factor – Time. Time, and probably to a lesser extent, energy and enthusiasm, stand inbetween you and your potential ‘hot prospects’ or future clients. This applies whether your business is within a B2B or Retail environment. On the shopfloor, the sales assistant can …
Read more »The situation is the same whichever industry you’re involved with, B2B or B2C, niche or varied markets. You have to structure your website mechanics and content in order to best suit your potential customers and the search engines. It’s a little catch-22, you can’t build a great website for the search engines which is of little interest to your customers… or a great website for your customers without it being seen by the search engines.
Read more »Each day I receive dozens of email newsletters from retailers, affiliate managers, networks, you name it…. Over and over again a basic business principle is overlooked… Sell BENEFITS not FEATURES. The greatest hook you have to avoid any of your designers time being dragged into the Recycle Bin? The “Subject Field”. How often do you …
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