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No matter what approach to SEO your business takes, one thing is for certain, Google is the decision maker when it comes to your business’ ranking against your key terms or phrases. The information Google uses to decide upon your ranking? … your content. Therefore, a successful SEO campaign will deliver your content to the top of the SERPs (Search Engine Results Pages) when matched against a prospect’s search criteria.

Actively developing leads through a B2B website isn’t necessarily an aspect of your sales strategy which requires an abundance of money to be invested – the real investment is time

The SEO industry is a tremendous democracy, one where as individual practitioners we share stories, tips and techniques and general waffle about our understanding of what makes Google et al tick.

The situation is the same whichever industry you’re involved with, B2B or B2C, niche or varied markets. You have to structure your website mechanics and content in order to best suit your potential customers and the search engines. It’s a little catch-22, you can’t build a great website for the search engines which is of little interest to your customers… or a great website for your customers without it being seen by the search engines.

As a B2B marketeer have you spent time researching and reporting on the latest online marketing developments only to find there’s little application to your own business? If so, you’re not alone. What I can only deem to be “traditional” online marketing methods (SEO, Paid Search, Affiliate, Email) have a different ‘sales funnel‘ depending upon …

When my dog wakes me up every morning, he knows the value of the lead. It’s the device that gives him the end result… a walk in Richmond Park. Does your business understand the true value of a lead? A “hot prospect“, a potential customer who is actively interested in finding out more about your …