No matter what approach to SEO your business takes, one thing is for certain, Google is the decision maker when it comes to your business’ ranking against your key terms or phrases. The information Google uses to decide upon your ranking? … your content. Therefore, a successful SEO campaign will deliver your content to the top of the SERPs (Search Engine Results Pages) when matched against a prospect’s search criteria.
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Actively developing leads through a B2B website isn’t necessarily an aspect of your sales strategy which requires an abundance of money to be invested – the real investment is time
Read more »As a B2B marketeer have you spent time researching and reporting on the latest online marketing developments only to find there’s little application to your own business? If so, you’re not alone. What I can only deem to be “traditional” online marketing methods (SEO, Paid Search, Affiliate, Email) have a different ‘sales funnel‘ depending upon …
Read more »…make the web work for you Online Lead Generation should invariably be your business’ most sensible strategy for obtaining new clients. The situation whereby you know your product and you know your potential buyer/client… separated by a few clicks of the mouse should sound appetising enough for any Marketing or Business Development Manager. So why …
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