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As business owners and managers blow the dust off of their underutilised Adwords campaigns, you know that summer is just around the corner. The blue skies and sunshine inspire us all to re-visit those underperforming aspects of our businesses. Whilst running a success business and never having enough time to dedicate to each and every …

As an SEO Practitioner for over 14 years, now is the time to explain the relationship between my trade, Search Engine Optimisation and Quantum Physics. You’ve probably read numerous articles over the years explaining the science of SEO and the numerous permutations and algorithms that help, in some way, to explain the complexities of optimisation.

No matter what approach to SEO your business takes, one thing is for certain, Google is the decision maker when it comes to your business’ ranking against your key terms or phrases. The information Google uses to decide upon your ranking? … your content. Therefore, a successful SEO campaign will deliver your content to the top of the SERPs (Search Engine Results Pages) when matched against a prospect’s search criteria.

The situation is the same whichever industry you’re involved with, B2B or B2C, niche or varied markets. You have to structure your website mechanics and content in order to best suit your potential customers and the search engines. It’s a little catch-22, you can’t build a great website for the search engines which is of little interest to your customers… or a great website for your customers without it being seen by the search engines.

Whilst 1 and 2 keyword search accounts for nearly 48% of all search queries, the true growth is in the level of detailed search that is now taking place on Google.

A well structured SEO strategy parks your website at the front gates of your potential customer. It’s free to use and when managed, will give you as much convenience and ability to target your customers as you could possibly need.