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In the offline world your selling time is restricted by one key factor – Time. Time, and probably to a lesser extent, energy and enthusiasm, stand inbetween you and your potential ‘hot prospects’ or future clients. This applies whether your business is within a B2B or Retail environment. On the shopfloor, the sales assistant can …

Actively developing leads through a B2B website isn’t necessarily an aspect of your sales strategy which requires an abundance of money to be invested – the real investment is time

I can’t emphasise enough just how important it is that you understand your customer, their wants, needs and desires. Put simply, your online marketing initiatives will fail without this absolutely imperative piece of information…. “what does your customer want?“ We’ve all worked, at one point or another, for a business whereby we aren’t necessarily the …