The beauty of the Internet… whether you’re a big fish in a small pond, or vice versa, the same opportunities are available to all…
Position your small business correctly online and you can compete with the very best
A sophisticated and well managed Adwords campaign can see your business competing against multi-national business and the great thing about it? The customer doesn’t even need to know the scale of your current business. For the most part, they simply want to receive a quality product or service at a sensible price that fulfils its single need.
I’m a huge fan of ‘long tail marketing‘. I can’t recommend Chris Anderson’s book “The Long Tail” highly enough to any online business owner or manager. The internet has created the niche of the niche and this offers any new or thriving business the ability to knock down new doors and build revenue streams like never before.
Before you grab the phone to the Stock Market the big issue that always arises… competition. As business owners think smarter, so do their competitors. You need to operate on a carefully managed realistic revenue and margin path to take your business forward online.
I have been in that situation myself having launched a highly successful online retail business back in 2002. Before this I managed multi-million pound online marketing budgets. Put simply, I have seen how all quarters live online and what causes businesses to succeed, and what causes them to fail.
If you’re a small business owner eager to translate your offline venture to the online audience or simply starting out with a great idea but no firm understanding of how to find your market let alone build your empire, then I am delighted to speak with you.
To help you confidently enter the world of Paid Search advertising I run a specific programme for owner-led small businesses. Find out more by clicking the button below:
